THE RELENTLESS PUSH FORWARD OF CAPITALISM MEANS OUR LIVES ARE INCREASINGLY INFLUENCED BY PRODUCTS AND SERVICES.  MANY OF THEM LACK SOUL AND A DEEPER PURPOSE.  THEY ARE SIMPLY A MEANS TO AN END, AND AT TIMES MUCH WORSE.  WE REJECT THAT PATH AND INSTEAD SEE CAPITALISM AS A POWERFUL VEHICLE TO MAKE THE WORLD BETTER.  THE PRODUCTS AND SERVICES WE USE EVERY DAY PROVIDE A MASSIVE CANVAS TO CHANGE HOW PEOPLE FEEL ON A DAILY BASIS.  EMBEDDING PURPOSE AT SCALE CAN CREATE WIDESPREAD POSITIVE IMPACT.